A bleached bull or longhorn skull is strongly associated with American Southwest and Western imagery, drawing on Georgia O'Keeffe's paintings and Texan/Mexican ranch culture. It reads as a symbol of survival in harsh landscapes, mortality, and the cycle of life and death, while also carrying a straightforward association with rugged independence and the desert. Some wearers connect it to Dia de los Muertos or memento mori themes, though the design here is more naturalistic than decorative.
Where it sits
This is a wide, horizontally symmetrical piece with long sweeping horns, so it suits the chest, upper back, or forearm where the horn span has room to stretch out. On smaller areas like the inner arm or calf the fine cracks and stippled shading on the skull would need to shrink or be simplified, since that texture is what sells the bone surface. A back piece or sternum placement would preserve the full horn-to-horn width without cramping the detail.
Making it yours
Ask an artist for any of these.