SGoons Tattoo Supply

SGoons Tattoo Supply operates in Cebu City, Philippines, having grown from its origins as a tattoo shop in Singapore's Serangoon district, where founder Michael Riff Vestil began his career in tattoo artistry after training as an architect. The brand traces its roots to 2010, when Vestil started SGoons Tattoo Shop in Singapore before later bringing the name to the Philippines. Vestil sharpened his craft further by winning the Singapore Ink Show Competition two years running, from 2018 to 2019, before shifting focus toward supporting the wider tattoo community through retail.

Today the Cebu City location, launched alongside brand director Chelonae Damayo, concentrates on tattoo supply retail, stocking everything from beginner kits and machines to ink, aftercare products, sanitation supplies, and cosmetic tattoo equipment. The goal is to give local artists accessible, affordable gear without having to source it from abroad, ranging from low-end to high-end options. Beyond commerce, the team positions itself as part of the backbone of the local tattoo community, working to normalize tattoo culture in a country where the art form is still often stigmatized. The store welcomes visitors Monday through Saturday from 9 a.m. to 8 p.m., and Sunday from 10 a.m. to 6 p.m.